I call bullshit on "protein" yoghurt
See this is the kind of thing that really pisses me off.
This particular variety of yoghurt is marketed towards health-conscious people as a snack that is "rich in protein".
If you look at the nutritional value of this product, and compare it to regular yoghurt from the same brand (below) you do get an extra 1.4 grams of protein per 100g...
1. To the "protein rich" yoghurt they've added 6.8 grams of sugar (12 instead of 5.2)
2. Per 100g it has an extra 23 kcal (90 kcal instead of 67 - which comes purely from the added sugar)
3. They've tried to offset this by taking out some fat (0.6g per 100g... big whoop)
4. AND by making the pot smaller (150g instead of 200)
5. This means that the total calories come out the same (135 and 134 respectively) ... But so does the total amount of protein... (It's actually less... 10.1 instead of 10.6)
So basically... You're paying more for 'specialty' yoghurt, getting more sugar and 50 GRAMS LESS YOGHURT
Learning what macronutrients are and how to read labels is a vital skill in developing healthy eating habits and a solid bullshit-ometer for all the crap they try to sell us...